Thursday, April 17, 2008

Rock Star Gallery features Beatles insider


Ken Mansfield to sign The White Book: The Beatles, the Bands, the Biz: An Insiders Look at an Era

(Scottsdale, Az.) Ken Mansfield has worked with some of the biggest giants in the rock 'n roll and the country music genres and is coming to ROCK STAR Gallery in Scottsdale, Arizona for an exclusive book signing on Saturday, April 26.

As the U.S. manager of the Apple Records label, Mansfield was invited by his bosses, The Beatles to be among only a handful of eyewitnesses to catch their last-ever gig on the rooftop of their London headquarters on January 30, 1969. He was a loyal employee and companion to John Lennon, Paul McCartney, George Harrison and Ringo Starr both during the band years and well after their breakup in 1970. He was present when they composed some of their most enduring tunes. As a record label exec and Grammy Award-winning producer, he also worked on the marketing, promotion and production of dozens of top-selling artists, such as the Beach Boys, and was also a major player in country music in the 1970s as producer of choice of the groundbreaking Outlaw movement, whose impact is still felt in the genre to this very day.

Now, Mansfield's experiences with the Fab Four and the music industry - many of which are told for the first time - are recounted in his first all-music tome, The White Book - The Beatles, the Bands, the Biz: An Insider's Look at an Era (Thomas Nelson, $22.99).

Through exclusive, never-before-seen photos and personal stories, Mansfield – one of the very last Fab Four insiders to pen a book – offers a compelling memoir that delves into his life in the 1960s and '70s and his unique partnership with The Beatles and other musicians who had orbited their world, from James Taylor to Harry Nilsson. It also includes fleeting, yet unforgettable encounters with Mama Cass Elliott, Eric Clapton, Donovan, Glen Campbell and Dolly Parton. As observer, friend and colleague, Mansfield attended Beatles recording sessions, partied in their swimming pools, took their irate calls, witnessed the madness of Beatlemania, and publicized their success.

In addition to aggressively promoting the various artists in the Apple Records stable like James Taylor, Badfinger, Mary Hopkin and Jackie Lomax, he became a trusted member of his bosses' inner circle and got to know them intimately - he was among a small, privileged audience as the four Beatles played a casual cocktail set at noontime in London during a break from a meeting, he would join them at local boutiques or caf├ęs, and was around when they composed their songs. Entertaining, historically accurate, and illuminating a side of the Fab Four known only to a few like Mansfield, The White Book shines fresh light on the true characters behind the cultural phenomena that revolutionized a generation.

Mansfield will give a 45-minute talk with a question and answer session, followed by a book signing that starts at 1 to 3 p.m. Saturday, April 26. This event is open to the public and will be held at the ROCK STAR Gallery, 15220 N. Scottsdale Road, Suite 160, Scottsdale, Ariz., 85254. ROCK STAR Gallery is located next to Crate and Barrel in the Kierland Commons.

To R.S.V.P. for this event and secure a book, please contact ROCK STAR Gallery at (480) 275-4501 or email For more information please go to

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