Monday, March 12, 2007

McQueen media blast to reach millions

A Barbara McQueen New York media blast planned for the week of March 13-17 will reach an estimated 20 million people worldwide.
By the end of this week, millions of television viewers, radio listeners, newspaper readers and online browsers will find out whatever happened Barbara McQueen and will be introduced to her new book, “Steve McQueen: The Last Mile.” (Dalton Watson Fine Books, $49.95)
Steve McQueen's widow will kick off her press junket with an appearance on “The Late Show With David Letterman” on Tuesday, March 13. The show has an estimated viewing audience of five million people nationwide.
The number will double when Barbara McQueen appears on the FOX Network's “Fox & Friends,” on Wednesday, March 14. McQueen's 10-minute interview will be syndicated nationally on FOX stations throughout the country and the world and will reach an estimated 10 million people.
Also planned for the week are a series of satellite radio interviews with Premiere Radio Network, as well as interviews with CNN radio, News Fox Radio and Flash News, all nationally syndicated radio shows. On Thursday, March 15, McQueen will also give print interviews with several New York publications, including “The New York Times.”
All of these efforts will go toward promoting “Steve McQueen: The Last Mile,” a new 240-page photo book which will go wide release on March 13. The book contains approximately 150 pictures documenting Barbara McQueen's three-and-a-half year relationship with the movie icon, which includes candid shots from 1977 to 1980 McQueen's years out of the spotlight. It also chronicles Barbara's early history and modeling career; her years with Steve McQueen at Trancas Beach and Santa Paula as well as behind-the-scene photos on the sets of Tom Horn and The Hunter.
Books can easily be obtained by going to or

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