Thursday, December 20, 2007

Fox News.com loves "The White Book"

Ex-Apple Records Boss Ken Mansfield's New Memoir Chock-Full of Beatles Lore

Wednesday, December 19, 2007

"Mama Cass walks in and she pulls out this joint which was the size of a knockwurst..."

Not too many people can begin a sentence like that, but Ken Mansfield can, and there's tons more where that came from.

Such as the time Mansfield sat on his couch and and watched George Harrison, Eric Clapton, and Donovan jam out on acoustic guitars; the time John Lennon dropped a pile of nude photographs of himself and Yoko Ono on Mansfield's lap, and menacingly asked what he thought; the time Mansfield and Paul McCartney batted around potential lyrics for two little works in progress, "Ob-La-Di, Ob-La-Da" and "Back in the U.S.S.R."

And that's not to mention the impromptu tea-time concert, staged in a London ballroom for a handful of employees of The Beatles' company, Apple, during which each Beatle played an instrument other than his own; the more famous "rooftop" concert, The Beatles' last live performance, which Mansfield also attended; the time with Ringo and Dolly Parton; the time with Ringo and Elvis; the time with Phil Spector and Andy Williams; the time ... the time ...

Grand times, they were, and they all come flooding back in Mansfield's new memoir, "The White Book" (Thomas Nelson, 2007), which recounts the Idaho native's up-and-down, three-decade show business career, including his pivotal two-year stint, from 1968 to 1970, as the head of Apple Records in America.

Photo Essay: 'The White Book'

The book also recalls his later work, as both executive and producer, with a broad spectrum of artists ranging from Roy Orbison to Waylon Jennings.

“When I left The Beatles, you couldn't get me in a conversation about them,” Mansfield said in a two-hour telephone interview from his home in the Sierra Nevada foothills, near Lake Tahoe.

Honoring an informal “pact” he made with other Apple employees, and disgusted by some of the more salacious books published about the greatest band in history — especially 1983’s "The Love You Make: An Insider's Story of the Beatles," co-authored by Apple executive Peter Brown — Mansfield maintained his silence until 2000.

Click here to read the transcript of the interview with Ken Mansfield

That year, with the blessing of the surviving Beatles and Ono, he published "The Beatles, The Bible, and Bodega Bay: My Long and Winding Road," a memoir of his journey from sex, drugs, and rock 'n' roll to devout Christianity.

"The White Book," also sanctioned (though not censored) by McCartney, Starr and Ono, focuses more directly on Mansfield’s work for — and friendship with — The Beatles, both individually and collectively, and the other music legends he helped manage and produce.

“I got into writing not only about them but about the era we were in,” Mansfield said. “There's only about a handful of us that were actually there that have written about The Beatles, that were actually in the rooms and actually part of the whole craziness.”

Of particular fascination to Mansfield is what he called the “cross-pollination” between the British rock world and that of American country music, which Mansfield helped revolutionize in the mid-1970s with his L.A.-style production of “Outlaw” artists like Jennings and Willie Nelson, performers who had previously recorded in the more staid setting of Nashville.

“Ringo threw a party for Waylon because he was a country fan,” Mansfield recalled. “And this may seem like little stuff, but it's how we were during this era, and what we were like … There were these cross-relationships with people like Roy Orbison and Dolly Parton and the group of people that we started melding in together.”

With its all-white jacket, individually-numbered covers and many previously unpublished snapshots of The Beatles, "The White Book" is designed to resemble the landmark 1968 album, “The Beatles,” which also featured individually numbered, all-white covers and photo collages in its original printing run and was swiftly dubbed "The White Album."

Yet Mansfield’s "White Book" is hardly antiseptic. In addition to recounting the author’s descent into hard drugs and increasingly desperado behavior in the freewheeling '70s — “We made the rock and rollers look like choir boys when it came to partying,” he recalled, in the telephone interview, of his years with the Outlaw crowd — Mansfield also described the nose-dive his career took when the hits dried up.

At one point in the mid-1980s, he was forced to accept work as a stagehand at a summer amphitheater, where some of the same acts Mansfield had overseen as a top-level executive two decades earlier were stunned to see him hauling their equipment on and off stage.

“As time went on,” Mansfield recalled, “you had to fight not only being defined as ‘the Beatles guy,’ but you also had to deal with the fact that you were no longer there, and you couldn't live on that.”

Both casual and obsessive Beatles fans will find much of interest in Mansfield’s recollections about the band, and about the period after its 1970 break-up, when John, Paul, George and Ringo famously flew “solo.” Among the highlights, insights and mini-revelations are Mansfield’s accounts of:

· George Harrison’s heretofore undisclosed role in re-mastering the American version of "The White Album";
· Paul McCartney’s private explanation of why even the songs he and John Lennon wrote separately were attributed to “Lennon-McCartney”;
· The contentious “Get Back” recording sessions of January 1969, which Mansfield attended with his longtime friend, keyboardist Billy Preston;
· George’s rental of a studio in 1971 to re-record errant guitar and vocal parts for his live album “The Concert for Bangladesh”; and
· Ringo’s legendary New Year’s Eve bashes in the mid-1970s, affairs of both high revelry and surprisingly sober adherence to English tradition.

As with the Fab Four, to observe photographs of Mansfield taken over the course of the '60s and '70s is to chart a vividly discernible personal evolution in lifestyle, clothing style and hairstyle.

The pragmatic and punctual youth who sang with a clean-cut folk group patterned after The Lettermen and who abandoned his computer data job to promote West Coast bands like The Beach Boys for Capitol Records evolved first into a long-haired, inter-continental hippie capitalist, then into a bearded, tank-topped Kris Kristofferson-lookalike, a bona fide country-and-Western Outlaw.

Now in his 60s and active in Christian ministry work, Mansfield sports a white goatee but long ago left behind the glamour, excitement and excess of the entertainment industry.

He is planning his third book, a travelogue, and taking life at a slower pace than he did in the frenetic Beatles era, when he routinely caught red-eye flights to London to fulfill the one duty with which his business-suited bosses at Capitol Records constantly tasked him: “Keep it together with The Beatles!”

“I'll be honest with you,” he said in the interview with FOX News. “I thought someday that The Beatles would be like every other band I worked with. You know, it'd be over and then one day they would be considered old hat, and they would just go by the way of all the other bands. I didn't really expect this thing to be so phenomenal, for the story to carry on like it did.”

Monday, December 10, 2007

Books in Review loves "World's Greatest Email"

Books in Review
by Adrienne Petterson © 2007 About Me

The World's Greatest Email
by Sue Shifrin-Cassidy
Author House
ISBN 1-4343-2392-7
Published July 2007 - Paperback - 244 pages - $17.95

If you have anything like my email inbox, you no doubt have received any number of unsolicited humorous emails. From the bizarre to the cute, the funny and absurd, the downright dumb and obnoxious, I've seen them all. Or so I thought. Ever wonder who dreams these things up? It seems songwriter-turned-author Sue Shifrin-Cassidy has been collecting such emails (most of which I've not seen - there must be literally hundreds of thousands out there), and presents the following categories in this book: Fun-E's; Smart People/Stupid People; Thought Provoking; Men, Women, and Sex; Interesting Stuff/Educational; Kids; Political/Politically Incorrect; Scams, Spam, and Urban Legends; Life-Saving/Medical, and Inspirational. I haven't laughed so much in a long time and I had to have a break and put the book down. Some funnies are like great jokes, others are silly Freudian things people have said, others are the weird things people get up to. Some jokes are a little risqué but don't let that put you off. This is the type of book you don't want to end and is a great book to read during down time - save some pages for a treat next time around. It would also make a great Christmas gift.
Sue Shifrin-Cassidy is popstar David Cassidy's wife. Visit the website www.TheWorldsGreatestEmail.com. I loved the computer/car story as did I love so many others.
Conclusion - Hysterically funny. Definitely worth a peek at.

"I wrote the book because I got an email about how to tell the first signs of a stroke and I wanted to be sure I could find it if I was ever in the middle of having one. That led me to printing it out. Then I got another email called "The Physics of Hell" that I thought was so smart, I simply had to have a hard copy. That's when I realized what a great book these modern "letters" would make." Sue Shifrin-Cassidy

Books in Review loves new Cassidy book

Books in Review
by Adrienne Petterson © 2007 About Me

The World's Greatest Email
by Sue Shifrin-Cassidy
Author House
ISBN 1-4343-2392-7
Published July 2007 - Paperback - 244 pages - $17.95

If you have anything like my email inbox, you no doubt have received any number of unsolicited humorous emails. From the bizarre to the cute, the funny and absurd, the downright dumb and obnoxious, I've seen them all. Or so I thought. Ever wonder who dreams these things up? It seems songwriter-turned-author Sue Shifrin-Cassidy has been collecting such emails (most of which I've not seen - there must be literally hundreds of thousands out there), and presents the following categories in this book: Fun-E's; Smart People/Stupid People; Thought Provoking; Men, Women, and Sex; Interesting Stuff/Educational; Kids; Political/Politically Incorrect; Scams, Spam, and Urban Legends; Life-Saving/Medical, and Inspirational. I haven't laughed so much in a long time and I had to have a break and put the book down. Some funnies are like great jokes, others are silly Freudian things people have said, others are the weird things people get up to. Some jokes are a little risqué but don't let that put you off. This is the type of book you don't want to end and is a great book to read during down time - save some pages for a treat next time around. It would also make a great Christmas gift.

Sue Shifrin-Cassidy is popstar David Cassidy's wife. Visit the website www.TheWorldsGreatestEmail.com. I loved the computer/car story as did I love so many others.
Conclusion - Hysterically funny. Definitely worth a peek at.

"I wrote the book because I got an email about how to tell the first signs of a stroke and I wanted to be sure I could find it if I was ever in the middle of having one. That led me to printing it out. Then I got another email called "The Physics of Hell" that I thought was so smart, I simply had to have a hard copy. That's when I realized what a great book these modern "letters" would make." Sue Shifrin-Cassidy

Reviewers on "The World's Greatest Email"

Critics on “The World's Greatest Email”:


I haven't laughed so much in a long time and I had to have a break and put the book down. Some funnies are like great jokes, others are silly Freudian things people have said, others are the weird things people get up to. Some jokes are a little risqué but don't let that put you off. This is the type of book you don't want to end and is a great book to read during down time - save some pages for a treat next time around.”

Books In Review


Be warned: read this book with an open mind! Shifrin-Cassidy spares nobody and includes jokes about Democrats, liberals, conservatives, homosexuals, men, women, politicians, and the elderly. She pokes fun with a light hand, however, and gives fair warning when something might be especially offensive.

“Shifrin-Cassidy provides a funny, healthy reading alternative. This is a great book to keep on the kitchen counter, in the car, in the diaper bag, or anywhere else easily accessible during a long commute or a lull in the fractious activity of modern life. Not only does it provoke a hearty chuckle, it might just save a life or two.”
Foreword Magazine


The World's Greatest Email is a unique and entertaining compilation of emails from all over the world. Subjects include Fun-E's, inspirational, political and life-saving information.

Sue Shifrin-Cassidy is a noted songwriter, philanthropist, founder of Kids.Charities.org and co-founder of EAT'M (Emerging Artists, Talent and Technology in Music). She is a licensed pilot, enjoys traveling, scuba diving and thoroughbred breeding and racing.

To order The World's Greatest Email, go to www.amazon.com or www.authorhouse.com. To purchase an autographed copy for $15.95, go to www.TheWorldsGreatestEMail.com.

Critics on "The World's Greatest Email"

What critics are saying about “The World's Greatest Email”:


I haven't laughed so much in a long time and I had to have a break and put the book down. Some funnies are like great jokes, others are silly Freudian things people have said, others are the weird things people get up to. Some jokes are a little risqué but don't let that put you off. This is the type of book you don't want to end and is a great book to read during down time - save some pages for a treat next time around.”

Books In Review


Be warned: read this book with an open mind! Shifrin-Cassidy spares nobody and includes jokes about Democrats, liberals, conservatives, homosexuals, men, women, politicians, and the elderly. She pokes fun with a light hand, however, and gives fair warning when something might be especially offensive.

“Shifrin-Cassidy provides a funny, healthy reading alternative. This is a great book to keep on the kitchen counter, in the car, in the diaper bag, or anywhere else easily accessible during a long commute or a lull in the fractious activity of modern life. Not only does it provoke a hearty chuckle, it might just save a life or two.”
Foreword Magazine


The World's Greatest Email is a unique and entertaining compilation of emails from all over the world. Subjects include Fun-E's, inspirational, political and life-saving information.

Sue Shifrin-Cassidy is a noted songwriter, philanthropist, founder of Kids.Charities.org and co-founder of EAT'M (Emerging Artists, Talent and Technology in Music). She is a licensed pilot, enjoys traveling, scuba diving and thoroughbred breeding and racing.

To order The World's Greatest Email, go to www.amazon.com or www.authorhouse.com. To purchase an autographed copy for $15.95, go to www.TheWorldsGreatestEMail.com.

Sunday, December 9, 2007

Chicago Daily Herald heralds "The White Book"

Ken Mansfield, "The White Book: The Beatles, the Bands, the Biz: An Insider's Look at an Era" (Thomas Nelson)
Another Christmas season, another book on the Beatles. This newest is penned by Ken Mansfield, the U.S. manager of the band's Apple Records label and one of the few people who can claim he stood on the same London rooftop while the band played their farewell performance in 1969, captured in the film "Let It Be." Mansfield lends an insider perspective into the financial grappling that would eventually lead to Paul McCartney suing the rest of the band, the unconventional business climate at Apple, his informal job escorting the Beatles through L.A. nightlife and the recording sessions behind "The White Album." For long-suffering Beatles fans managing their way through towers of books, this one offers fresh stories right from the source.

Source: Chicago Daily Herald

To order "The White Book," go to www.amazon.com.

Friday, December 7, 2007

"The White Book" cracks the Top Ten

"The White Book" a hit on Amazon charts

"The White Book" a triple threat on Amazon.com"The White Book" has scored a hat trick on Amazon.com according to its most recent chart listing. The memoir, penned Ken Mansfield, former U.S. Manager for Apple Records and record producer, has charted in three different categories.

The book ranks #2 in the music category; #8 in entertainment and #19 in biography and memoirs.

Mansfield has worked with some of the biggest giants in the rock 'n roll and the country music genres. As the former U.S. manager of the Apple Records label, he was invited by his bosses, The Beatles to be among only a handful of eyewitnesses to catch their last-ever gig on the rooftop of their London headquarters on January 30, 1969. He was a loyal employee and companion to John Lennon, Paul McCartney, George Harrison and Ringo Starr both during the band years and well after their breakup in 1970. He was present when they composed some of their most enduring tunes.

As a record label exec and Grammy Award-winning producer, he also worked on the marketing, promotion and production of dozens of top-selling artists, such as the Beach Boys, and was also a major player in country music in the 1970s as producer of choice of the groundbreaking Outlaw movement, whose impact is still felt in the genre to this very day.

Now, Mansfield's experiences with the Fab Four and the music industry - many of which are told for the first time - are recounted in his first all-music tome, "The White Book - The Beatles, the Bands, the Biz: An Insider's Look at an Era" (Thomas Nelson/ISBN 1595551018) published on October 30, 2007.

Through exclusive, never-before-seen photos and personal stories, Mansfield - one of the very last Fab Four insiders to pen a book - offers a compelling memoir that delves into his life in the 1960s and '70s and his unique partnership with The Beatles and other musicians who had orbited their world, from James Taylor to Harry Nilsson.

It also includes fleeting, yet unforgettable encounters with Mama Cass Elliott, Eric Clapton, Donovan, Glen Campbell and Dolly Parton. As observer, friend and colleague, Mansfield attended Beatles recording sessions, partied in their swimming pools, took their irate calls, witnessed the madness of Beatlemania, and publicized their success. Entertaining, historically accurate, and illuminating a side of the Fab Four known only to a few like Mansfield, The White Book shines fresh light on the true characters behind the cultural phenomena that revolutionized a generation."The White Book" is packaged in a limited, numbered edition, a la the original copies of "The Beatles" highly influential double album from 1968, also nicknamed "The White Album."For more information, go to www.fabwhitebook.com